Your Image is Everything
If knowledge is power then the following design tips should give you a boost:

Looking for some handy graphic tips or wanting to get a handle on your upcoming web design need? Look no more as the following information we have prepared is designed to take you from dummy to brainiac in a matter of minutes. From finding your Corporate Identity to everything you need to know about websites but didn't know to ask, we've got it covered. So pop the kettle on, sit back, and turn your brain to 'sponge' mode.

Web Content Advice

Deciding what to put on your website and where to begin is actually harder than it looks. One easy way is to simply give any brochures and materials you already have to the web designer to work with. If not, then you need to start from scratch. The following advice will give you all the information you need to do a great job...

Defining the purpose of your website:

Knowing the true purpose of your website is the best way to begin putting your text and image content together and can guide the entire website development process. To define your web-site's purpose, try answering the following questions: * What are your top products or services in order of preference?

* What is it about these products or services that is superior to competitors?
* Who is the target audience for your website?
* How will they find it?
* What is the desired response from visitors to your web pages?
* How much information is enough to produce the required response?
* How graphics heavy vs text heavy should the site be?
* Should the site be minimalist or jam-packed?
* How often will the text and images change?

How your website should be structured:

Serious web site designers realise sooner or later that it's better to go with cliché’s rather than fight them when it comes to website structure. The challenge then becomes how to differentiate between similar structures and make them better each time.

This approach keeps designers away from the dreaded 'template' method where every website ends up being the same except for new photos. Templates also suffer the problem of 'technology dating' as they are rarely updated at the code level. The correct website structure therefore is the one that suits your particular need and situation at the time you need it- and utilises the latest in standards compliant code. On top of that structure sits the cliché part - the page titles. These typically include Home, About Us, Products, Services, FAQ, and Contact Us.

For correct website structure you really need to talk to a professional web designer if your website is to be a serious online business.

Who will write your text and supply images?

The text and images for your website are called 'website content' and don't appear magically. Someone needs to sit down and define your business on paper, then have a good writer transform it into an enjoyable, logical and informative experience. We can provide copy writing services to mould your text if required.

With images you have a couple of options. The first is letting us digitally enhance and manipulate your own photos if they are useable. The second option is searching photo stock libraries for a range of photos and letting us use and change as needed. The third option is to hire us for professional photography to take your photos. Again, we can happily assist whether stock or freelance photos.